Deskripsi Pekerjaan
Are you a visionary marketing leader with a passion for driving growth through data-backed insights? Aeon Credit Service is seeking a high-caliber Senior Manager, Marketing Strategy to join our dynamic team in Bangsar South. In this pivotal role, you will be the architect behind our market penetration strategies, leveraging cutting-edge consumer insights and advanced data analytics to fuel our product financing solutions.
As a key member of our leadership team, you will bridge the gap between complex data sets and actionable marketing initiatives. You will lead cross-functional projects, influence brand positioning, and ensure our financing products resonate deeply with our target audience. If you thrive in a fast-paced financial services environment and possess a track record of delivering measurable growth, we invite you to help shape the future of our market presence.
Tanggung Jawab
- Develop and execute comprehensive marketing strategies to drive product growth and market penetration.
- Utilize consumer insights and behavioral data to identify new market segments and opportunities.
- Collaborate with the Data Analytics team to translate complex findings into strategic business recommendations.
- Lead end-to-end campaign management, from ideation to performance evaluation and optimization.
- Manage marketing budgets and resource allocation to ensure maximum ROI on all acquisition activities.
- Mentor and coach junior team members, fostering a culture of innovation and data-driven decision-making.
- Monitor competitive landscapes and regulatory trends within the credit and financing sector to maintain a proactive market stance.
Kualifikasi
- Bachelor’s degree in Marketing, Business Administration, Economics, or a related quantitative field.
- Minimum of 8-10 years of experience in marketing strategy, preferably within the fintech, banking, or credit industry.
- Proven ability to interpret large datasets and derive actionable insights for business growth.
- Strong leadership capabilities with experience managing high-performing marketing teams.
- Excellent communication skills with the ability to influence senior stakeholders and cross-functional partners.
- Proficiency in CRM platforms, marketing automation tools, and data visualization software (e.g., Tableau, PowerBI).
- Deep understanding of the Malaysian consumer finance landscape and digital marketing trends.