Deskripsi Pekerjaan
Join our dynamic team at Billion Shopping Centre as we seek a talented Senior Marketing and Communication Executive with a focus on Employer Branding & PR. In this pivotal role, you'll shape how our organization is perceived both internally and externally, crafting compelling narratives that attract top talent and enhance our market position. You'll develop and execute comprehensive strategies that elevate our employer brand, manage media relations, and drive positive public perception across all platforms.
The ideal candidate will have a proven track record in creating innovative marketing campaigns that resonate with diverse audiences. You'll collaborate with cross-functional teams to ensure consistent messaging across all communication channels, from traditional media to digital platforms. This role offers the opportunity to make a significant impact on our organization's growth and reputation in the competitive retail sector.
If you're a strategic thinker with exceptional communication skills and a passion for building strong brand identities, we invite you to apply. At Billion Shopping Centre, we value creativity, innovation, and excellence, and we're looking for someone who shares these qualities to help us reach new heights of success.
Tanggung Jawab
- Develop and implement comprehensive employer branding strategies to position Billion Shopping Centre as an employer of choice
- Manage media relations, press releases, and public speaking opportunities to enhance brand visibility
- Create engaging content across multiple channels including social media, website, and marketing materials
- Coordinate with internal stakeholders to ensure consistent messaging and brand alignment
- Monitor industry trends and competitor activities to identify opportunities for brand differentiation
- Plan and execute PR campaigns and events that generate positive media coverage
- Analyze campaign performance metrics and provide regular reports to senior management
- Maintain strong relationships with journalists, influencers, and key stakeholders
Kualifikasi
- Bachelor's degree in Marketing, Communications, Public Relations, or related field
- Minimum 5 years of experience in marketing and communications with at least 2 years focusing on employer branding
- Proven track record of developing and executing successful PR campaigns
- Excellent written and verbal communication skills with the ability to craft compelling narratives
- Strong analytical skills with experience in measuring campaign effectiveness
- Proficiency in digital marketing tools and social media platforms
- Ability to work independently and collaboratively in a fast-paced environment
- Portfolio demonstrating previous employer branding and PR initiatives