Deskripsi Pekerjaan
We are seeking a dynamic Senior Marketing & Communications Executive to drive impactful marketing strategies across multiple Southeast Asian brands. This hands-on role requires a strategic thinker with proven expertise in content creation, campaign management, event execution, and digital advertising. You will own the end-to-end marketing lifecycle for diverse SEA markets, ensuring consistent brand messaging and measurable growth.
As a key member of our marketing team, you'll collaborate with cross-functional stakeholders to develop innovative marketing initiatives that resonate with regional audiences. Your responsibilities will include crafting compelling narratives, managing multi-channel campaigns, analyzing performance metrics, and optimizing marketing budgets. The ideal candidate thrives in fast-paced environments and demonstrates exceptional creativity combined with data-driven decision-making skills.
This position offers the opportunity to shape brand narratives across dynamic markets while working with a leading recruitment firm. If you're passionate about storytelling and possess a deep understanding of SEA consumer behavior, we encourage you to apply and contribute to our continued marketing excellence.
Tanggung Jawab
- Develop and execute comprehensive marketing strategies across multiple Southeast Asian brands
- Create compelling content for digital platforms, social media, and traditional channels
- Plan, coordinate, and execute high-impact marketing events and promotional activities
- Manage end-to-end digital advertising campaigns across Google Ads, social platforms, and programmatic channels
- Analyze campaign performance metrics and optimize marketing ROI
- Collaborate with sales, product, and design teams for cohesive brand messaging
- Manage marketing budgets and ensure cost-effective resource allocation
- Monitor industry trends and competitor activities to identify growth opportunities
Kualifikasi
- Bachelor's degree in Marketing, Communications, Business, or related field
- Minimum 5 years of marketing experience with proven SEA market exposure
- Expertise in content creation, campaign management, and digital advertising
- Strong analytical skills with proficiency in marketing analytics tools
- Experience managing cross-functional teams and external vendors
- Excellent communication skills with ability to craft compelling narratives
- Proficiency in marketing automation platforms and CRM systems
- Ability to thrive in fast-paced, deadline-driven environments