Deskripsi Pekerjaan
OOm Institute is seeking a dynamic Senior Marketing Executive to drive our digital marketing initiatives forward. This pivotal role combines strategic leadership with hands-on execution to elevate our brand presence in competitive markets. You'll lead end-to-end digital campaigns, from concept to conversion, while overseeing content production across multiple channels. The position requires a data-driven approach to lead management, ensuring our marketing efforts translate into tangible business growth and customer acquisition.
As a key member of our marketing team, you'll collaborate with cross-functional departments to develop innovative strategies that resonate with our target audience. Your expertise will shape our digital footprint through SEO optimization, social media engagement, and performance analytics. We're looking for a creative problem-solver who can balance brand storytelling with measurable results, driving ROI through integrated marketing solutions.
Tanggung Jawab
- Develop and execute comprehensive digital marketing strategies across SEO, SEM, and social media platforms
- Lead end-to-end campaign management from ideation to implementation and optimization
- Oversee content production including copywriting, graphic design, and video creation
- Manage lead generation systems and nurture customer journeys through marketing automation
- Analyze campaign performance metrics and provide actionable insights to stakeholders
- Collaborate with sales teams to align marketing initiatives with business objectives
- Stay updated on industry trends and emerging digital marketing technologies
Kualifikasi
- Bachelor's degree in Marketing, Communications, or related field
- Minimum 5 years of experience in senior marketing roles
- Proven track record in managing digital campaigns and content production
- Strong analytical skills with proficiency in marketing analytics tools
- Expertise in lead management and marketing automation platforms
- Excellent written and verbal communication skills
- Creative mindset with ability to execute innovative marketing solutions