Deskripsi Pekerjaan
Join Luen Heng F&B Sdn Bhd as a Senior Marketing Executive / Assistant Manager and drive impactful brand strategies in Malaysia's dynamic F&B sector. This pivotal role requires you to orchestrate integrated marketing campaigns that resonate with diverse audiences while fostering cross-functional collaboration. You'll spearhead brand elevation through innovative events, targeted promotions, and data-driven reporting. The position demands strategic thinking to capitalize on market trends and consumer insights, ensuring our brands maintain competitive edge in Kuala Lumpur's vibrant marketplace. If you're passionate about transforming marketing concepts into measurable business growth and thrive in collaborative environments, this opportunity offers a platform to elevate both your career and our brand presence.
Tanggung Jawab
- Plan, execute, and optimize integrated marketing campaigns across digital and traditional channels
- Coordinate cross-functional teams (sales, product, design) to ensure campaign alignment
- Develop and implement brand awareness initiatives through events, promotions, and community engagement
- Monitor campaign performance using KPIs and generate actionable insights for stakeholders
- Manage marketing budgets and resource allocation for maximum ROI
- Conduct market research to identify emerging trends and competitive opportunities
- Lead content creation for marketing materials including social media, email, and collateral
Kualifikasi
- Bachelor's degree in Marketing, Business Administration, or related field
- Minimum 3-5 years of marketing experience with campaign management expertise
- Proven track record in executing successful integrated marketing initiatives
- Strong analytical skills with proficiency in marketing analytics tools (Google Analytics, CRM)
- Excellent communication and interpersonal skills for cross-functional leadership
- Experience in budget management and resource planning
- Creative thinking with ability to adapt to fast-paced F&B industry dynamics
- Proficiency in digital marketing platforms and content management systems