Deskripsi Pekerjaan
Are you a data-driven marketer with a passion for scaling B2B brands? Vertical Institute is seeking a high-impact Senior Marketing Executive (B2B Growth) to lead our lead generation and brand authority initiatives. In this pivotal role, you will be the engine behind our B2B growth strategy, identifying new market opportunities, optimizing conversion funnels, and managing high-performing multi-channel campaigns.
As part of our dynamic team in Singapore, you will have the autonomy to experiment with growth hacking tactics while maintaining the high standards of our professional education brand. We are looking for someone who balances creative content strategy with analytical rigor—someone who knows how to move the needle on key growth metrics and isn't afraid to test, learn, and iterate.
If you are a strategic thinker who thrives in a fast-paced environment and wants to play a key role in the expansion of an industry-leading institute, we invite you to apply.
Tanggung Jawab
- Develop and execute comprehensive B2B marketing strategies to drive lead generation and customer acquisition.
- Manage end-to-end multi-channel campaigns, including LinkedIn Ads, Google Search, and email marketing automation.
- Optimize landing pages and conversion funnels to improve lead-to-customer conversion rates.
- Collaborate with the sales team to ensure alignment between marketing-qualified leads (MQLs) and revenue targets.
- Analyze campaign performance data to provide actionable insights and reports for stakeholders.
- Develop high-quality B2B collateral including case studies, whitepapers, and webinars.
- Stay ahead of B2B marketing trends and incorporate innovative growth strategies into our roadmap.
Kualifikasi
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Minimum 3-5 years of experience in B2B marketing, preferably within the education or tech sector.
- Proven track record in managing performance marketing budgets and hitting growth KPIs.
- Deep understanding of CRM tools (e.g., HubSpot, Salesforce) and marketing automation platforms.
- Strong analytical skills with proficiency in Google Analytics and data visualization tools.
- Excellent copywriting and communication skills with the ability to articulate value propositions effectively.
- A growth mindset and a proactive approach to solving complex marketing challenges.