Deskripsi Pekerjaan
Are you a strategic storyteller with a passion for community building? Vertical Institute is looking for a dynamic Senior Marketing Executive to drive our brandās growth in the competitive Singapore market. In this role, you will be the heartbeat of our marketing efforts, blending integrated digital campaigns with hands-on community engagement to scale our presence.
We are looking for a marketing professional who thrives in a fast-paced environment and understands the nuances of modern digital ecosystems. You will play a pivotal role in crafting cohesive brand narratives, managing high-impact partnerships, and curating events that resonate with our target audience. If you are data-driven, creative, and ready to take ownership of our marketing roadmap, we want to hear from you.
Tanggung Jawab
- Develop and execute integrated marketing strategies across social, email, and content channels.
- Cultivate and nurture our online community, fostering meaningful engagement and long-term brand loyalty.
- Plan and manage eventsāboth physical and virtualāto drive lead generation and brand awareness.
- Identify and negotiate strategic partnerships to expand our market reach and influence.
- Analyze campaign performance metrics to optimize ROI and report insights to leadership.
- Coordinate with internal design and product teams to ensure consistent brand messaging.
- Stay ahead of industry trends to identify innovative marketing opportunities for Vertical Institute.
Kualifikasi
- Bachelorās degree in Marketing, Communications, Business, or a related field.
- Minimum 3-5 years of experience in integrated marketing, community management, or a similar role.
- Proven track record of managing end-to-end marketing campaigns with measurable success.
- Strong understanding of digital marketing tools, social media algorithms, and CRM software.
- Excellent interpersonal and relationship-building skills for partnership management.
- Exceptional copywriting and verbal communication abilities.
- Ability to thrive in a high-growth startup environment with shifting priorities.