Deskripsi Pekerjaan
Join Informa as a Senior Marketing Executive, Paid Media, and take your digital marketing career to new heights. In this pivotal role, you will be responsible for strengthening our paid media capabilities and driving exceptional performance across our digital marketing campaigns.
As a key member of our dynamic marketing team, you'll develop and execute comprehensive paid media strategies that span across paid social platforms and PPC campaigns. Your expertise will directly contribute to increasing brand visibility, generating qualified leads, and maximizing return on investment.
You'll collaborate closely with cross-functional teams to ensure alignment between paid media initiatives and overall marketing objectives. The ideal candidate is a data-driven professional with a proven track record of optimizing campaigns across various digital channels.
If you're passionate about digital marketing, thrive in a fast-paced environment, and are ready to make a significant impact on our marketing efforts, we encourage you to apply for this exciting opportunity at Informa.
Tanggung Jawab
- Develop and execute comprehensive paid media strategies across paid social platforms and PPC campaigns
- Optimize campaign performance through continuous monitoring, analysis, and refinement
- Collaborate with creative teams to ensure ad creative aligns with campaign objectives
- Manage and optimize digital advertising budgets across multiple channels
- Analyze campaign data and provide actionable insights to improve marketing ROI
- Stay current with industry trends and emerging digital marketing platforms
- Report on campaign performance and provide regular updates to stakeholders
Kualifikasi
- Bachelor's degree in Marketing, Communications, or related field
- Minimum 5 years of experience in paid media and digital marketing
- Proven track record of managing successful paid social and PPC campaigns
- Strong analytical skills with experience in data-driven decision making
- Expertise in major advertising platforms including Facebook Ads, Google Ads, LinkedIn Ads
- Excellent communication and presentation skills
- Ability to work independently and as part of a collaborative team