Deskripsi Pekerjaan
Join MediaCorp's dynamic Marketing Solutions Team, the driving force behind our revenue growth through innovative, client-centric solutions. As a Senior Marketing Manager, you'll lead strategic initiatives that transform market opportunities into measurable business results. You'll spearhead the development of integrated marketing campaigns across digital and traditional channels, leveraging data-driven insights to optimize engagement and ROI. Collaborate with cross-functional teams to craft compelling brand narratives that resonate with Singapore's diverse audiences while mentoring junior marketers to foster a culture of excellence and innovation.
This role requires a visionary leader who can navigate Singapore's competitive media landscape while aligning marketing strategies with MediaCorp's broader business objectives. You'll own the end-to-end execution of high-impact campaigns, from concept to analysis, ensuring alignment with KPIs and brand guidelines. The ideal candidate thrives in fast-paced environments and possesses the strategic acumen to position MediaCorp as a market leader in Singapore's evolving media ecosystem.
Tanggung Jawab
- Develop and execute comprehensive marketing strategies aligned with business objectives and market trends
- Lead cross-functional teams to deliver integrated campaigns across digital, social, and traditional channels
- Analyze market data and consumer insights to optimize campaign performance and ROI
- Manage marketing budgets and resources efficiently while ensuring cost-effective execution
- Mentor junior marketing professionals and foster a culture of innovation and excellence
- Collaborate with product and sales teams to align marketing initiatives with revenue goals
- Monitor competitive landscape and identify emerging opportunities for market differentiation
Kualifikasi
- Bachelor's degree in Marketing, Business, or related field; MBA or advanced degree preferred
- Minimum 8 years of marketing experience with 3+ years in managerial roles
- Proven track record of developing successful B2B/B2C marketing campaigns in media/tech industry
- Expertise in digital marketing channels including SEO, SEM, social media, and content marketing
- Strong analytical skills with ability to interpret market data and consumer behavior
- Exceptional leadership abilities with experience managing cross-functional teams
- Proficiency in marketing automation tools (e.g., HubSpot, Marketo) and analytics platforms