Deskripsi Pekerjaan
Are you a strategic marketing leader looking to make a significant impact in the fast-paced Quick Service Restaurant (QSR) industry? We are seeking a dynamic Senior Marketing Manager to join a rapidly expanding brand. In this high-impact leadership role, you will be at the forefront of driving brand awareness, customer engagement, and sustainable business growth.
You will be responsible for crafting and executing innovative marketing strategies that resonate with our diverse customer base. This position offers the opportunity to lead a dedicated marketing team, manage substantial budgets, and collaborate with cross-functional departments to ensure our brand message is powerful and consistent. If you are passionate about the QSR sector and possess the vision to elevate a brand, we invite you to apply.
Tanggung Jawab
- Develop and execute comprehensive marketing strategies aligned with business objectives and market trends.
- Lead the brand management initiatives, ensuring a cohesive and compelling brand identity across all channels.
- Oversee the planning and execution of digital and traditional marketing campaigns.
- Manage relationships with external agencies, vendors, and media partners.
- Analyze key performance indicators (KPIs) to measure campaign success and optimize ROI.
- Lead, mentor, and develop the marketing team to foster a culture of creativity and high performance.
- Conduct market research to identify new opportunities and competitive advantages.
Kualifikasi
- Minimum of 5+ years of experience in marketing, with a strong preference for experience within the QSR or retail sector.
- Demonstrated success in leading high-impact marketing campaigns and driving brand growth.
- Strong leadership and team management skills with the ability to inspire and motivate staff.
- Proficiency in digital marketing tools, analytics platforms, and CRM systems.
- Excellent project management and organizational abilities in a fast-paced environment.
- Strong verbal and written communication skills in English.
- Relevant marketing certification is a plus.