Deskripsi Pekerjaan
Join our dynamic team as Senior Marketing Manager and spearhead transformative growth for our luxury brand portfolio. This pivotal role demands a visionary leader with expertise in premium market positioning and digital innovation. You'll orchestrate end-to-end marketing strategies that elevate brand prestige while driving measurable digital expansion. Leverage data-driven insights to craft compelling narratives across premium channels, optimize customer acquisition funnels, and cultivate high-value client experiences. Collaborate cross-functionally with creative, sales, and product teams to ensure cohesive brand storytelling and market differentiation. Ideal candidates thrive in fast-paced environments where luxury aesthetics meet cutting-edge digital tactics.
Tanggung Jawab
- Develop and execute comprehensive luxury marketing strategies aligned with brand identity and growth objectives
- Lead digital transformation initiatives including SEO, content marketing, and social media amplification
- Oversee premium campaign management across traditional and digital channels with ROI-focused KPIs
- Analyze market trends and consumer behavior to identify luxury segment opportunities
- Manage cross-functional teams and agency partners to ensure brand consistency and excellence
- Optimize marketing budgets and resource allocation for maximum luxury market impact
- Drive innovation in customer engagement through personalized luxury experiences and loyalty programs
Kualifikasi
- Minimum 7+ years in luxury marketing with proven digital growth leadership
- Expertise in premium brand positioning and high-value customer acquisition
- Strong analytical skills with experience in marketing automation and CRM platforms
- Proven track record of developing and executing successful digital transformation projects
- Advanced proficiency in SEO, content strategy, and performance marketing
- Experience managing cross-functional teams and external agency relationships
- Degree in Marketing, Business, or related field with luxury industry certification preferred