Deskripsi Pekerjaan
Are you a strategic marketing professional looking to make a tangible impact on the Philippines' global economy? We invite you to join the Center for International Trade Expositions and Missions (CITEM), a premier government agency under the Philippine Economic Zone Authority (PEZA). As a Senior Marketing Specialist, you will drive initiatives that elevate the visibility of Philippine products and services in international markets.
Our team is dedicated to promoting export-oriented industries and fostering economic growth. In this role, you will craft compelling narratives, manage high-profile trade events, and leverage digital platforms to connect Filipino businesses with global opportunities. If you are passionate about government service, international trade, and innovative marketing strategies, this is the perfect opportunity for you to advance your career in a stable and dynamic environment.
Tanggung Jawab
- Develop and execute comprehensive marketing strategies to promote export-oriented industries and international trade expositions.
- Lead the planning and coordination of national and international trade missions, including booth designs and promotional materials.
- Oversee the management of CITEM’s digital presence, including social media campaigns, website content, and SEO optimization.
- Analyze market trends and consumer behavior to identify new opportunities for market expansion.
- Collaborate with government agencies, private sector partners, and international buyers to facilitate business matchmaking.
- Manage the marketing budget and ensure a high return on investment for all promotional activities.
- Represent CITEM in industry conferences, trade fairs, and media engagements to build brand authority.
Kualifikasi
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- Minimum of 5 years of relevant work experience in marketing, communications, or public relations.
- Proven experience in managing trade shows, international missions, or government-related projects.
- Strong proficiency in digital marketing tools, SEO, content management systems, and analytics.
- Excellent written and verbal communication skills in English.
- Ability to work independently as well as in a collaborative team environment.
- Willingness to travel for international trade missions and events.