Deskripsi Pekerjaan
Are you a growth-obsessed marketer who thrives at the intersection of AI innovation and performance-driven results? Victorian Refrigeration is seeking a Senior Marketing Specialist (AI-Native) to take our digital footprint to the next level. We aren't just looking for someone to manage clicks; we are looking for a revenue-focused leader who understands the entire funnelāfrom initial lead generation to the final invoiced job.
In this role, you will leverage cutting-edge AI tools to streamline our acquisition strategy across Google and Meta, optimize our SEO presence, and craft high-converting email sequences. You will be responsible for creating compelling marketing collateral, conducting in-depth competitive intelligence, and reporting on weekly KPIs that directly impact our bottom line. If you are a data-driven strategist who wants to build, test, and scale with the best tools available, we want to hear from you.
Tanggung Jawab
- Develop and execute comprehensive lead generation strategies across Google Ads, Meta, and organic search.
- Utilize AI-driven marketing tools to optimize ad spend, creative copy, and audience targeting for maximum ROI.
- Manage the end-to-end customer journey, ensuring marketing efforts consistently translate into booked and invoiced jobs.
- Produce high-quality marketing collateral, including ad creatives, email automation flows, and website content.
- Conduct regular competitive intelligence audits to identify market trends and opportunities for growth.
- Track, analyze, and report on weekly KPIs, providing actionable insights to leadership.
- Continuously test and iterate on campaigns using AI-native workflows to improve performance metrics.
Kualifikasi
- Bachelorās degree in Marketing, Communications, Business, or a related field.
- Proven experience in performance marketing with a track record of driving measurable revenue growth.
- Expertise in Google Ads, Meta Business Suite, and modern SEO best practices.
- Deep curiosity and hands-on experience with AI marketing tools (e.g., LLMs, AI-driven automation, or predictive analytics).
- Exceptional copywriting skills with the ability to adapt messaging for different platforms.
- Strong analytical mindset with proficiency in CRM and data visualization tools.
- Ability to work autonomously in a fast-paced environment and manage multiple projects simultaneously.