Deskripsi Pekerjaan
Are you a strategic marketing leader with a passion for driving growth in the Southeast Asian market? Allegis Group, a global leader in talent solutions, is looking for a Senior Marketing Specialist to spearhead our field marketing initiatives. In this pivotal role, you will be the architect of our regional go-to-market strategy, tasked with driving demand generation, brand awareness, and accelerated sales pipeline growth across the SEA region.
As part of our dynamic team, you will collaborate closely with regional sales leadership to craft integrated campaigns that resonate with local markets while maintaining global brand integrity. You will leverage data-driven insights to optimize marketing spend and ensure measurable ROI on every initiative. If you are an analytical, creative, and results-oriented professional who thrives in a fast-paced environment, we want to hear from you.
Tanggung Jawab
- Develop and execute comprehensive go-to-market strategies tailored for the Southeast Asian landscape.
- Manage regional demand generation programs, including digital campaigns, lead nurturing, and events.
- Collaborate with cross-functional sales and recruitment teams to align marketing activities with revenue targets.
- Analyze campaign performance metrics and provide actionable insights to enhance lead quality and conversion rates.
- Oversee marketing budget allocation and optimize spend across various channels to maximize ROI.
- Execute multi-channel marketing initiatives, including content marketing, webinars, and thought leadership programs.
- Manage vendor and agency relationships to ensure timely delivery of high-quality marketing assets.
Kualifikasi
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Minimum 5-7 years of experience in field marketing, demand generation, or B2B marketing, ideally within the staffing or professional services industry.
- Deep understanding of the SEA business landscape and regional consumer behavior.
- Proven track record in managing integrated marketing campaigns and measurable lead generation programs.
- Strong analytical skills with proficiency in CRM (e.g., Salesforce) and Marketing Automation platforms (e.g., Marketo, HubSpot).
- Excellent communication, stakeholder management, and interpersonal skills.
- Ability to work autonomously in a fast-paced, matrixed global organization.