Deskripsi Pekerjaan
Join our dynamic team as a Senior Media Analytics Specialist at Outsourced Quality Assured Services Inc., where you'll leverage 4-7 years of expertise in analytics and media measurement to drive strategic decisions for leading consumer brands. This pivotal role requires you to transform complex media data into actionable insights that optimize campaign performance and enhance ROI. You'll collaborate with cross-functional teams to develop comprehensive measurement frameworks, analyze multi-channel campaign effectiveness, and identify emerging media trends. Our ideal candidate thrives in fast-paced environments and possesses a passion for data-driven storytelling that influences brand strategy.
We offer a competitive compensation package and opportunities to work with global brands while advancing your analytical expertise. If you're ready to make an impact through data-driven media intelligence, we encourage you to apply.
Tanggung Jawab
- Analyze multi-channel media performance data to measure campaign effectiveness and ROI
- Develop comprehensive media measurement frameworks and KPI dashboards
- Collaborate with marketing teams to align media strategies with brand objectives
- Identify audience behavior patterns and media consumption trends
- Provide actionable insights to optimize media spend allocation
- Present complex data findings to stakeholders through clear visual reports
- Stay current with evolving media analytics tools and industry standards
Kualifikasi
- Bachelor's degree in Marketing, Statistics, Data Science, or related field
- 4-7 years of experience in media analytics and measurement for consumer brands
- Proficiency in analytics platforms (Google Analytics, Adobe Analytics, etc.)
- Strong understanding of media channels (TV, digital, social, print) and metrics
- Advanced data visualization and reporting skills
- Experience with statistical analysis and modeling techniques
- Excellent communication and stakeholder management abilities