Deskripsi Pekerjaan
Are you a strategic thinker with a passion for digital advertising? Twoconnect is looking for a talented Senior Paid Media Specialist to lead our Paid Media initiatives on Google and Meta platforms. In this role, you will be responsible for crafting and executing high-impact campaigns that drive growth and maximize ROI.
This is a fully remote position based in Manila, offering a dayshift schedule that allows you to work from the comfort of your home. You will work closely with creative and analytics teams to optimize ad spend, test new strategies, and deliver measurable results for our clients.
If you have a proven track record in paid search and social media advertising, we want to meet you.
Tanggung Jawab
- Manage Campaigns: Oversee the end-to-end management of Google Ads and Meta Ads campaigns, including setup, optimization, and scaling.
- Performance Analysis: Monitor key performance indicators (KPIs) to analyze campaign data and identify opportunities for improvement.
- Budget Management: Develop and manage monthly budgets to ensure cost-efficiency and optimal ad spend allocation.
- A/B Testing: Conduct rigorous A/B testing on ad creatives, copy, and audience targeting to maximize conversion rates.
- Reporting: Generate detailed performance reports and present insights to stakeholders to guide future marketing strategies.
- Collaboration: Partner with content creators and designers to ensure assets align with campaign objectives.
- Research: Stay abreast of the latest digital advertising trends, algorithm updates, and best practices in the industry.
Kualifikasi
- Experience: 3+ years of proven experience in Paid Media, specifically with Google Ads and Meta (Facebook/Instagram) Ads.
- Education: Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Skills: Strong analytical skills with proficiency in data analysis tools (Excel, Google Analytics, or similar).
- Communication: Excellent verbal and written communication skills in English.
- Remote Work: Experience working in a remote or hybrid work environment.
- Availability: Must be available to work during dayshift hours.
- Tools: Familiarity with marketing automation tools and CRM systems is a plus.