Deskripsi Pekerjaan
Are you a data-driven marketing expert ready to accelerate growth through strategic digital advertising? Bells Institute Of Higher Learning seeks a Senior Performance Marketing Executive to spearhead our paid media initiatives. In this pivotal role, you'll design, execute, and optimize multi-platform campaigns across Google, Meta, and emerging channels to maximize ROI and student enrollment. You'll leverage advanced analytics to refine targeting strategies, conduct rigorous A/B testing, and translate complex data into actionable insights that drive measurable results.
As a key member of our dynamic marketing team, you'll collaborate with creative and academic departments to develop compelling ad narratives aligned with our institutional values. You'll own end-to-end campaign management, from budget allocation to performance reporting, while staying ahead of digital marketing trends to maintain our competitive edge. This position offers the opportunity to shape our digital presence and directly impact institutional success in Singapore's competitive education sector.
We offer a collaborative environment where innovation is encouraged, and your contributions directly shape our marketing strategy. If you're passionate about data-driven decision making and thrive in fast-paced settings, this role will elevate your career while making a tangible impact on our institution's growth.
Tanggung Jawab
- Develop and execute performance marketing strategies across Google Ads, Meta Ads, LinkedIn, and programmatic platforms
- Manage end-to-end campaign lifecycle including budget allocation, creative development, and performance optimization
- Analyze campaign metrics (CTR, CPA, ROAS) to identify optimization opportunities and implement data-driven improvements
- Conduct A/B testing on ad creatives, landing pages, and audience segments to maximize conversion rates
- Collaborate with creative teams to produce compelling ad assets aligned with brand guidelines
- Generate comprehensive performance reports and present actionable insights to stakeholders
- Stay current with digital marketing trends, platform updates, and industry best practices
Kualifikasi
- Bachelor's degree in Marketing, Business, or related field (Master's preferred)
- 3+ years of hands-on experience in performance marketing with proven ROI results
- Advanced proficiency in Google Ads, Meta Ads Manager, and analytics platforms (Google Analytics, Adobe)
- Strong data analysis skills with ability to translate metrics into strategic recommendations
- Experience managing budgets exceeding $50,000 monthly across multiple channels
- Certification in Google Ads or Meta Blueprint (or equivalent)
- Excellent communication skills with ability to present complex data to non-technical stakeholders
- Portfolio demonstrating successful campaign optimization and growth initiatives