Deskripsi Pekerjaan
Join senangPay and Drive Digital Growth
Are you a results-oriented marketer ready to empower Malaysian entrepreneurs? We are seeking a Senior Performance Marketing Executive to join the Simplepay Gateway team. In this role, you will be the driving force behind our digital presence, turning raw data into impactful strategies that boost revenue and brand awareness.
You will manage end-to-end performance marketing campaigns, leveraging your expertise in SEO, SEM, and paid media to achieve our business goals. If you have a keen eye for analytics and a passion for optimizing conversion funnels, we want to hear from you.
Tanggung Jawab
- Design, implement, and manage multi-channel digital marketing campaigns (Google Ads, Facebook Ads, LinkedIn Ads) to drive high-quality traffic.
- Analyze campaign performance data using Google Analytics and other tools to identify trends, optimize ROI, and reduce cost-per-acquisition.
- Conduct keyword research and competitor analysis to refine SEO and SEM strategies for maximum visibility.
- Collaborate with the creative and product teams to develop compelling ad copy and landing pages that convert.
- Prepare detailed monthly performance reports and strategic recommendations for stakeholders.
- Stay updated with the latest digital marketing trends and tools to ensure our strategies remain competitive.
Kualifikasi
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Minimum of 3-5 years of proven experience in performance marketing, specifically in the Fintech or E-commerce sector.
- Strong proficiency in Google Ads, Facebook Ads Manager, and Google Analytics 4.
- Excellent analytical skills with the ability to interpret complex data sets and make data-driven decisions.
- Strong written and verbal communication skills in English.
- Experience with CRM tools (e.g., HubSpot, Salesforce) is a plus.