Deskripsi Pekerjaan
We are looking for a highly motivated and skilled Senior Performance Marketing Specialist (Google & Meta Ads) to join our client's team. This remote role offers the opportunity to work with a dynamic company that values data-driven marketing and innovation. As a key player in the marketing team, you will be responsible for planning, executing, and optimizing high-impact paid media campaigns across Google Ads and Meta platforms (Facebook & Instagram). You will leverage your deep expertise in performance marketing to drive customer acquisition, engagement, and revenue growth while continuously testing and scaling strategies.
Our client is committed to excellence and invests in the latest tools and technologies to ensure you have everything you need to succeed. We foster a collaborative environment where your insights will directly influence business decisions. If you are passionate about turning data into actionable results and thrive in a fast-paced, results-oriented setting, this role is for you.
Join us and take your career to the next level by shaping the future of digital advertising for a forward-thinking organization.
Tanggung Jawab
- Develop, manage, and optimize comprehensive paid search and social media campaigns on Google Ads and Meta (Facebook/Instagram) platforms.
- Monitor campaign performance, analyze key metrics (CTR, CPA, ROAS, conversion rates), and provide actionable insights and recommendations.
- Conduct A/B testing on ad creatives, audiences, bidding strategies, and landing pages to continuously improve ROI.
- Collaborate with the content and design teams to develop compelling ad copy and visuals that resonate with target audiences.
- Manage budgets effectively, ensuring optimal allocation across campaigns to meet performance goals.
- Stay up-to-date with platform updates, industry trends, and competitive landscape to maintain a competitive edge.
- Prepare regular performance reports and present findings to stakeholders, highlighting key wins and areas for improvement.
Kualifikasi
- Experience: Minimum 4-6 years of hands-on experience in performance marketing with a strong focus on Google Ads and Meta Ads.
- Skills: Proficient in campaign management, bid optimization, audience targeting, and conversion tracking for both platforms.
- Analytical Expertise: Strong analytical skills with ability to interpret complex data sets and translate them into actionable strategies.
- Tools: Experience with Google Analytics, Google Tag Manager, and third-party reporting tools (e.g., Supermetrics, Looker Studio).
- Certifications: Google Ads certification and Meta Blueprint certification preferred.
- Soft Skills: Excellent communication, time management, and ability to work independently in a remote setting.
- Education: Bachelor's degree in Marketing, Business, or a related field is a plus.