Deskripsi Pekerjaan
Join a Sydney-based innovator at the intersection of waste management and circular economy solutions. As our Senior Performance Marketing Specialist (Paid Media), you'll drive measurable growth through strategic paid campaigns across digital channels. This part-time remote role empowers you to architect data-driven marketing funnels, optimize conversion paths, and amplify brand visibility in a dynamic sustainability-focused industry. Collaborate with cross-functional teams to translate business objectives into high-ROI ad strategies while staying ahead of emerging digital trends. Ideal for self-motivated marketers seeking impactful remote work in a mission-driven environment.
Tanggung Jawab
- Develop and execute multi-platform paid media strategies (Google Ads, Meta, LinkedIn, etc.)
- Optimize campaign performance through A/B testing, audience targeting, and budget allocation
- Analyze conversion metrics and ROI to refine marketing funnels
- Create compelling ad creatives and landing pages aligned with brand messaging
- Generate performance reports and actionable insights for stakeholders
- Collaborate with design/content teams for cohesive campaign assets
- Research competitor landscapes and emerging digital trends
- Manage paid media budgets efficiently across channels
Kualifikasi
- 3+ years in paid media management with demonstrable ROI results
- Expertise in Google Ads, Meta Ads Manager, and programmatic platforms
- Proficiency in analytics tools (Google Analytics, Adobe Analytics)
- Experience with marketing automation and CRM integration
- Strong data interpretation and conversion rate optimization skills
- Proven ability to manage cross-functional projects remotely
- Knowledge of circular economy/sustainability industries preferred
- Bachelor's degree in Marketing or related field