Deskripsi Pekerjaan
Are you a dynamic and results-driven Product Leader with a passion for the Fast-Moving Consumer Goods (FMCG) industry? Delfi is seeking an experienced Senior Product Manager to join our innovative team in Subang Jaya, Selangor. This pivotal role offers the opportunity to shape the future of beloved brands, drive market leadership, and spearhead product and marketing strategies across a diverse portfolio.
As a Senior Product Manager at Delfi, you will be instrumental in leading comprehensive product and marketing initiatives, from ideation to launch and beyond. You will be responsible for defining product roadmaps, identifying growth opportunities, and executing robust marketing campaigns that resonate with our target consumers. We're looking for a strategic thinker who can not only craft compelling brand narratives but also manage complex cross-functional teams to ensure seamless execution and sustained brand growth.
This role demands a minimum of 5 years of proven experience within the FMCG sector, demonstrating a strong track record of success in driving product lifecycle management, market share expansion, and innovation. If you thrive in a fast-paced environment, possess exceptional leadership qualities, and are eager to make a significant impact on iconic brands, we invite you to apply. Join Delfi and be a part of a company that values creativity, strategic vision, and consumer-centric product development.
Tanggung Jawab
- Develop and execute comprehensive product and marketing strategies to drive brand growth and market share for assigned FMCG categories.
- Lead the entire product lifecycle, from market research and concept development to launch, performance monitoring, and eventual optimization or sunsetting.
- Manage and mentor cross-functional teams including R&D, Sales, Supply Chain, and Marketing Communications to ensure cohesive product development and market execution.
- Conduct in-depth market analysis, consumer insights research, and competitive benchmarking to identify new opportunities and inform strategic decisions.
- Oversee brand positioning, messaging, and communication strategies across all channels, ensuring consistency and strong brand equity.
- Manage product P&L, including budgeting, forecasting, and pricing strategies to achieve revenue and profitability targets.
- Drive innovation pipeline by identifying new product development opportunities and bringing them to market successfully.
- Develop and deliver compelling presentations to senior leadership on product performance, strategic initiatives, and market trends.
Kualifikasi
- Bachelor’s degree in Marketing, Business Administration, or a related field. MBA is a plus.
- Minimum of 5 years of progressive experience in Product Management or Brand Management within the FMCG industry.
- Proven track record of successfully leading product launches, driving brand growth, and achieving business objectives.
- Strong understanding of market research methodologies, consumer insights, and competitive analysis.
- Excellent leadership, communication, and interpersonal skills with the ability to influence and collaborate effectively across all levels.
- Demonstrated ability to manage complex projects, prioritize tasks, and work effectively in a fast-paced, dynamic environment.
- Solid analytical skills with experience in P&L management, budgeting, and forecasting.
- Strategic thinker with a hands-on approach and a passion for consumer goods.