Deskripsi Pekerjaan
Are you a strategic thinker with a passion for driving large-scale growth? Google is seeking a highly experienced Senior Product Marketing Manager to spearhead our Inbound Acquisitions strategy for Ads Marketing across the Asia-Pacific (APAC) region.
In this mission-critical role, you will sit at the intersection of product, sales, and marketing. You will be responsible for defining the go-to-market strategy that empowers businesses across diverse APAC markets to leverage Google Ads to scale their digital footprint. You will translate complex product features into compelling value propositions, optimizing the inbound journey to drive high-quality customer acquisition.
The ideal candidate is a data-driven marketer who thrives in ambiguous environments, possesses deep knowledge of the digital advertising landscape, and has a proven track record of influencing cross-functional stakeholders at a regional level.
Tanggung Jawab
- Develop and execute comprehensive APAC go-to-market strategies for Google Ads inbound acquisition channels.
- Analyze regional market trends and customer insights to identify growth opportunities and friction points in the conversion funnel.
- Partner closely with global product teams to influence product roadmaps based on regional user feedback and market requirements.
- Design, launch, and optimize integrated marketing campaigns to drive high-intent user acquisition.
- Lead regional cross-functional alignment between sales, partnerships, and central marketing teams to ensure seamless execution.
- Measure, report, and optimize campaign performance against key acquisition KPIs, providing actionable insights for executive leadership.
- Build and scale scalable marketing automation and content strategies to drive sustainable growth.
Kualifikasi
- Bachelor’s degree or equivalent practical experience in Marketing, Business, or a related field.
- 8+ years of experience in product marketing, digital marketing, or growth strategy within the B2B tech/advertising space.
- Proven expertise in managing high-growth acquisition funnels and digital marketing ecosystems.
- Strong analytical skills with the ability to interpret complex data sets to drive strategic decision-making.
- Demonstrated ability to thrive in a fast-paced, matrixed global organization.
- Excellent communication and stakeholder management skills, with the ability to influence cross-functional teams.
- Deep understanding of the APAC digital advertising landscape and local market nuances.