Deskripsi Pekerjaan
Activa Media is seeking a results-driven Senior SEO Strategist to lead organic growth initiatives and elevate our digital presence. In this pivotal role, you'll transform complex performance data and site audits into actionable strategies that drive measurable results. You'll spearhead comprehensive SEO campaigns, conduct in-depth technical audits, and develop long-term roadmaps aligned with business objectives. This position offers the opportunity to shape our digital marketing strategy while collaborating with cross-functional teams to implement SEO best practices across all digital touchpoints.
The ideal candidate combines analytical prowess with creative thinking to identify growth opportunities, optimize content performance, and enhance user experience. You'll leverage cutting-edge tools to track KPIs, analyze competitor landscapes, and adapt to evolving search algorithms. Join us in our mission to dominate organic search results and establish industry leadership through data-driven innovation.
Tanggung Jawab
- Lead comprehensive SEO audits and site performance analysis to identify growth opportunities
- Develop and execute data-driven SEO strategies aligned with business objectives
- Translate performance metrics into actionable recommendations for technical teams
- Collaborate with content and development teams to implement SEO best practices
- Monitor algorithm changes and industry trends to adapt strategies proactively
- Prepare detailed performance reports and present insights to stakeholders
- Optimize keyword strategies and content architecture for maximum organic visibility
- Manage SEO tool stack including Google Analytics, SEMrush, and Ahrefs
Kualifikasi
- 5+ years of experience in SEO strategy with proven organic growth results
- Expertise in technical SEO, on-page optimization, and link building
- Proficiency with SEO analytics tools (Google Analytics, Search Console, Moz)
- Strong data interpretation skills with ability to derive actionable insights
- Experience developing SEO roadmaps for B2B/B2C companies
- Knowledge of search engine algorithm updates and ranking factors
- Excellent communication skills with ability to present complex concepts
- Bachelor's degree in Marketing, Communications, or related field