Deskripsi Pekerjaan
Join our dynamic fintech team and drive digital transformation through innovative social media strategies. As a Senior/Social Media Executive, you'll craft compelling content that captivates audiences across Southeast Asia, elevate brand visibility, and accelerate growth in the competitive financial technology landscape. Leverage data-driven insights to optimize campaigns, engage communities, and position our brand as a thought leader in digital innovation. This role offers the opportunity to shape the social media narrative for a fast-growing organization while collaborating with cross-functional teams to deliver measurable impact.
Tanggung Jawab
- Develop and execute comprehensive social media strategies across platforms (LinkedIn, Instagram, Twitter, TikTok)
- Create trend-driven content including videos, graphics, and written assets for Southeast Asian markets
- Analyze performance metrics to refine campaigns and optimize engagement rates
- Manage community interactions, respond to inquiries, and foster brand advocacy
- Collaborate with marketing and product teams to align social initiatives with business goals
- Monitor industry trends and competitor activities to identify opportunities
- Produce monthly reports on KPIs and campaign effectiveness
Kualifikasi
- Bachelor's degree in Marketing, Communications, or related field
- 4+ years of social media management experience, preferably in fintech
- Proven track record of growing brand engagement across Southeast Asia
- Expertise in content creation tools (Canva, Adobe Creative Suite)
- Strong analytical skills with experience in social media analytics platforms
- Deep understanding of digital marketing trends and algorithm updates
- Exceptional written communication skills in English and Bahasa Malaysia