Deskripsi Pekerjaan
We are seeking a dynamic Senior Social Media Executive to elevate our digital footprint and drive meaningful audience engagement. In this pivotal role, you'll craft compelling social media strategies that amplify our brand voice across all platforms. You'll analyze trends, optimize content performance, and lead innovative campaigns that convert followers into brand advocates. This position requires a blend of creative storytelling, data-driven decision-making, and cross-functional collaboration to position our brand at the forefront of digital marketing excellence. Join our team to shape the future of our social presence and make measurable impact in Indonesia's vibrant digital landscape.
Tanggung Jawab
- Develop and execute comprehensive social media strategies across platforms including Instagram, Facebook, TikTok, LinkedIn, and Twitter
- Create, curate, and schedule engaging content (text, images, video, stories) aligned with brand guidelines
- Monitor social channels, respond to comments/messages, and foster community engagement
- Analyze performance metrics using tools like Google Analytics and native platform insights
- Collaborate with marketing team to ensure cohesive brand messaging across all channels
- Manage paid social media campaigns and optimize ROI through continuous testing
- Stay updated on emerging trends, algorithm changes, and competitor activities
- Prepare monthly performance reports with actionable recommendations
Kualifikasi
- Bachelor's degree in Marketing, Communications, Digital Media, or related field
- 3+ years of progressive social media management experience
- Proven track record of growing social media following and engagement rates
- Expertise in social media analytics tools and performance reporting
- Strong portfolio demonstrating successful campaign execution
- Excellent written communication skills with attention to detail
- Experience with social media advertising platforms and budget management
- Ability to work collaboratively in cross-functional teams