Deskripsi Pekerjaan
Are you a digital native with a passion for fitness and lifestyle brands? Stream Empire, Asia’s leading retail and e-commerce network in the activewear space, is looking for a creative and data-driven Senior Social Media Executive to join our high-performing marketing team in Kuala Lumpur.
In this role, you will be the voice of our brand across multiple social platforms. You will move beyond simple posting; you will craft compelling narratives that resonate with the sports community, drive engagement, and translate brand awareness into e-commerce growth. As part of a team of over 300 talented individuals, you will have the support and resources to experiment with content trends, influencer collaborations, and innovative digital campaigns that define the activewear industry in Asia.
If you are obsessed with social trends, have a sharp eye for aesthetics, and understand the technical nuances of community management, we want to hear from you.
Tanggung Jawab
- Develop, implement, and manage end-to-end social media content calendars across Instagram, TikTok, Facebook, and YouTube.
- Create high-quality, on-brand visual and video content tailored to the sports apparel and lifestyle demographic.
- Analyze weekly and monthly performance metrics to optimize reach, engagement, and conversion rates.
- Identify and nurture relationships with fitness influencers and brand ambassadors to expand our digital footprint.
- Execute community management strategies to maintain high engagement levels and positive brand sentiment.
- Stay ahead of emerging digital marketing trends and platform algorithm updates to ensure Stream Empire remains a market leader.
- Coordinate with the e-commerce and creative teams to align social initiatives with major seasonal sales and product launches.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Advertising, or a related field.
- Minimum 3-4 years of experience in social media management, preferably within the fashion, retail, or sports industry.
- Expertise in social media analytics tools and a strong understanding of ROI-driven digital marketing.
- Exceptional copywriting skills with the ability to adapt tone of voice for diverse audiences.
- Proficiency in basic video editing (CapCut, Premiere Rush, or similar) and visual design tools (Canva or Adobe Suite).
- A proven track record of growing social media communities and driving measurable traffic.
- Ability to work in a fast-paced environment and manage multiple projects concurrently.