Deskripsi Pekerjaan
We are looking for a strategic and results-driven Senior Social Media Manager to lead our social media team in Petaling Jaya. In this role, you will be responsible for developing and executing comprehensive social media strategies that align with our brand objectives. You will drive content innovation, manage paid advertising campaigns, and leverage analytics to optimize performance. If you are passionate about social media and have a knack for creating engaging, high-impact campaigns, we want to hear from you.
As a key member of the marketing team, you will collaborate with cross-functional departments to ensure cohesive brand messaging. You will also mentor junior team members and stay ahead of social media trends to keep our brand at the forefront of digital marketing.
At Private Advertiser, we believe in the power of social media to connect, engage, and convert. We are committed to innovation and excellence in digital marketing. Our team is dynamic, supportive, and focused on achieving outstanding results. As our Senior Social Media Manager, you will have the autonomy to bring creative ideas to life and the resources to execute them effectively.
Tanggung Jawab
- Develop and execute data-driven social media strategies to increase brand awareness and engagement.
- Lead creative content ideation, creation, and curation across platforms such as Instagram, Facebook, TikTok, and LinkedIn.
- Manage and optimize paid social media advertising campaigns to achieve ROI targets.
- Monitor social media trends and competitors to identify opportunities for growth.
- Collaborate with cross-functional teams (design, content, sales) to align social efforts with business goals.
- Analyse performance metrics and provide actionable insights and reports.
- Manage a team of social media specialists and freelancers.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, or a related field.
- 5+ years of proven experience in social media management, with at least 2 years in a senior or lead role.
- Deep understanding of major social media platforms, algorithms, and best practices.
- Hands-on experience with paid advertising tools (Facebook Ads Manager, Google Ads, etc.).
- Excellent copywriting and visual storytelling skills.
- Strong analytical mind with experience using social media analytics tools (e.g., Sprout Social, Hootsuite, Google Analytics).
- Ability to thrive in a fast-paced, collaborative environment.
- Portfolio of successful campaigns is a plus.