Deskripsi Pekerjaan
Are you a strategic leader with a passion for retail excellence? We are seeking an experienced Senior Trade Marketing Manager to elevate our beloved bakery brand to new heights in the Philippine market. In this pivotal role, you will act as the bridge between brand strategy and retail execution, ensuring that our products are perfectly positioned to capture market share and drive significant retail growth.
As our Senior Trade Marketing Manager, you will craft innovative trade programs, manage high-impact promotional calendars, and collaborate closely with cross-functional teams to amplify brand visibility at the point of purchase. We offer a culture that values creativity, data-driven decision-making, and professional development. If you are a results-oriented marketer ready to shape the future of a iconic brand, we want to hear from you.
Tanggung Jawab
- Develop and execute comprehensive trade marketing strategies to increase brand presence and market share across all retail touchpoints.
- Design and implement engaging in-store activations, displays, and promotional campaigns tailored to the bakery segment.
- Analyze retail performance data and consumer behavior insights to optimize stock levels, pricing strategies, and promotional ROI.
- Collaborate with the Sales and Operations teams to ensure seamless execution of trade programs and product launches.
- Manage trade marketing budgets, ensuring all spend is optimized for maximum impact and growth.
- Build and maintain strong relationships with key retail partners to secure prime visibility and shelf space.
- Monitor competitor activities and market trends to proactively adjust trade initiatives.
Kualifikasi
- Bachelor’s Degree in Marketing, Business Administration, or a related field.
- Minimum of 5-7 years of experience in trade marketing or retail channel management, preferably within the FMCG or Food & Beverage sector.
- Strong analytical skills with proficiency in data visualization and sales reporting tools.
- Proven track record of managing end-to-end trade promotions and retail growth projects.
- Exceptional project management, negotiation, and cross-functional leadership skills.
- Strong understanding of Philippine retail landscape and consumer purchasing habits.
- Excellent communication and presentation skills in English and Filipino.