Deskripsi Pekerjaan
Are you a visionary SEO leader with a passion for travel technology and generative AI? KKday is looking for a strategic SEO & AI Content Strategy Lead to spearhead our organic growth engine across multiple regional markets. In this pivotal role, you will bridge the gap between traditional search engine optimization and cutting-edge AI-driven content production.
You will own the end-to-end content roadmap, utilizing automation and machine learning to scale our digital footprint while maintaining the high quality and authentic storytelling that KKday is known for. The ideal candidate is data-obsessed, technically proficient, and comfortable working in a fast-paced, cross-functional environment where AI is a core lever for competitive advantage.
Tanggung Jawab
- Develop and execute a global SEO strategy to drive organic traffic, search visibility, and conversion for travel experiences.
- Integrate generative AI workflows to scale content production, optimization, and localization processes across multiple languages.
- Conduct deep-dive keyword research and competitor analysis to identify high-potential content gaps in the travel sector.
- Oversee technical SEO audits, core web vitals, and site architecture to ensure optimal crawlability and indexation.
- Manage the editorial calendar and content distribution strategy, ensuring alignment with regional marketing goals.
- Collaborate with engineering teams to implement schema markup, automated internal linking, and AI-powered content enhancements.
- Monitor, analyze, and report on SEO performance metrics using GA4, GSC, Ahrefs, and internal BI tools.
Kualifikasi
- 5+ years of experience in SEO, with a proven track record of driving significant organic growth in a tech or e-commerce environment.
- Hands-on experience with AI-assisted content tools (e.g., GPT-4 APIs, Jasper, SurferSEO, or custom LLM integrations).
- Strong proficiency in technical SEO, including site migrations, crawl budget management, and Javascript SEO.
- Expert-level knowledge of Google Search Console, Google Analytics, and SEO suites like Ahrefs, Semrush, or Screaming Frog.
- Excellent analytical skills with the ability to turn complex datasets into actionable content strategies.
- Fluency in English; proficiency in additional regional languages (Chinese, Japanese, Korean, or Thai) is a significant advantage.
- Exceptional leadership skills and experience mentoring cross-functional teams in a fast-paced environment.