Deskripsi Pekerjaan
Kingsbay Group LLC is looking for an SEO & Content Specialist / Lead to drive the digital growth of our e‑commerce brand portfolio. In this role, you will combine strategic vision with hands‑on execution to develop, optimize, and manage content that resonates with online shoppers and improves search rankings.
You will work closely with marketing, product, and design teams to craft compelling copy, implement on‑page SEO best practices, and analyse performance metrics. Your passion for data‑driven storytelling will help us expand our market reach and increase conversion rates across multiple platforms.
Key responsibilities include leading keyword research initiatives, producing high‑quality product and landing page copy, monitoring site health, and mentoring junior content creators. If you thrive in a fast‑paced, collaborative environment and are eager to shape the future of our digital presence, we want to hear from you.
You’ll enjoy a dynamic work culture that encourages innovation, continuous learning, and flexible remote work options. At Kingsbay Group LLC, you’ll have access to cutting‑edge tools, a supportive team, and opportunities for professional growth. This contract position offers competitive hourly rates and the chance to work on diverse brands across multiple industries. If you are passionate about driving measurable results and love the thrill of a fast‑moving e‑commerce environment, this role is for you.
Tanggung Jawab
- Develop and execute comprehensive SEO strategies for e‑commerce websites, aligning with overall business objectives.
- Lead keyword research and content planning to drive organic traffic and improve SERP rankings.
- Create, edit, and optimise product descriptions, blog posts, and landing page copy for clarity, relevance, and conversion.
- Implement on‑page SEO best practices, including meta tags, header tags, schema markup, and URL structures.
- Monitor and analyse site performance metrics (traffic, rankings, CTR, bounce rate) using Google Analytics, Search Console, and other tools.
- Collaborate with design, product, and marketing teams to ensure consistent brand voice and visual identity across all content.
- Mentor and guide junior content contributors, conducting reviews and providing constructive feedback.
- Stay up‑to‑date with industry trends, algorithm changes, and emerging digital marketing tools to keep our strategy ahead of the curve.
Kualifikasi
- Proven experience as an SEO specialist, content strategist, or similar role within e‑commerce or digital marketing.
- Strong understanding of search engine algorithms, ranking factors, and latest SEO trends.
- Excellent copywriting and editing skills, with the ability to produce engaging, conversion‑focused content.
- Proficiency with SEO and analytics tools (e.g., Google Analytics, Search Console, Ahrefs, SEMrush, Moz).
- Basic knowledge of HTML/CSS and experience with CMS platforms (Shopify, WordPress, Magento) is a plus.
- Results‑oriented mindset with the ability to manage multiple projects and meet deadlines in a fast‑paced environment.
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field (or equivalent work experience).