Deskripsi Pekerjaan
Join our dynamic marketing team as an SEO & Content Strategist and drive measurable organic growth for our digital presence. You'll spearhead comprehensive keyword research strategies, develop and execute data-driven content calendars, and produce or oversee the creation of high-impact content that resonates with target audiences. This role requires a blend of analytical prowess and creative excellence to optimize our digital assets for maximum visibility and engagement. You'll collaborate with cross-functional teams to align content initiatives with business goals while staying ahead of evolving search algorithm trends.
Tanggung Jawab
- Develop and implement comprehensive keyword strategies to improve search rankings and organic traffic
- Manage end-to-end content calendars for digital platforms including blogs, landing pages, and social media
- Produce SEO-optimized content or brief external creators with clear technical specifications
- Analyze performance metrics using tools like Google Analytics and SEMrush to refine strategies
- Conduct competitive analysis and SEO audits to identify growth opportunities
- Collaborate with design and development teams to ensure technical SEO best practices
- Stay current with algorithm updates and industry trends through continuous learning
Kualifikasi
- Bachelor's degree in Marketing, Communications, Digital Media, or related field
- 3+ years of proven experience in SEO strategy and content development
- Expertise in keyword research tools (Ahrefs, SEMrush, Moz) and Google Analytics
- Strong written communication skills with ability to create compelling content briefs
- Experience managing content calendars and editorial workflows
- Proficiency in CMS platforms (WordPress, HubSpot) and basic HTML/CSS knowledge
- Data-driven mindset with ability to translate analytics into actionable strategies