Deskripsi Pekerjaan
Are you a storyteller with a technical mindset? Fresh Prints is seeking a highly skilled SEO & GEO Content Specialist to join our growing marketing team. In this role, you will bridge the gap between creative storytelling and search engine dominance. We are looking for someone who understands that content isn't just about word count—it's about providing value that ranks, converts, and captures local market interest.
You will be responsible for crafting high-authority content that not only adheres to modern SEO best practices but also resonates with a local audience. If you have a deep understanding of search intent, local ranking factors, and how to build topical authority, we want to hear from you.
Tanggung Jawab
- Develop and execute comprehensive SEO content strategies to improve organic search visibility.
- Write high-quality, engaging content that addresses specific user search intent.
- Conduct deep keyword research and identify opportunities for local SEO (GEO) growth.
- Optimize existing website content for on-page SEO improvements, including meta tags, headers, and internal linking.
- Analyze performance metrics using Google Analytics and Search Console to iterate and improve content strategies.
- Collaborate with cross-functional teams to align content with broader marketing goals.
- Monitor industry trends and algorithm updates to ensure content remains competitive and compliant.
Kualifikasi
- Proven experience as an SEO Content Specialist, Copywriter, or Digital Marketer.
- Strong understanding of SEO principles, including on-page optimization, site architecture, and topical authority.
- Expertise in local SEO strategies and geo-targeted content creation.
- Exceptional command of the English language with a flair for creative and persuasive writing.
- Proficiency in SEO tools such as Ahrefs, SEMrush, or Google Search Console.
- Ability to interpret data and translate insights into actionable content improvements.
- Strong analytical mindset with a passion for continuous learning and adaptation.