Deskripsi Pekerjaan
Are you a data-driven marketer with a passion for search intent and consumer psychology? Skills Development Academy is looking for an analytical and creative SEO / SEM Specialist to join our high-growth marketing team in Paya Lebar. In this role, you will be the architect of our digital visibility, responsible for bridging the gap between user search behavior and our educational offerings.
We are seeking someone who doesn't just look at rankings, but understands the 'why' behind the click. You will lead our organic and paid search strategies, ensuring that every campaign is optimized for maximum ROI and performance. If you are curious about emerging search trends, thrive on campaign experimentation, and are ready to make a significant impact on our brand's growth, we want to meet you.
Tanggung Jawab
- Develop and execute comprehensive SEO strategies, including on-page optimization, technical SEO audits, and link-building campaigns.
- Manage, monitor, and optimize paid search (SEM) campaigns across Google Ads and other relevant platforms to maximize lead conversion.
- Conduct deep-dive keyword research to identify high-intent opportunities aligned with consumer behavior.
- Collaborate with the content team to ensure all educational materials are optimized for search visibility and audience engagement.
- Track, report, and analyze campaign performance metrics using Google Analytics and Search Console to drive iterative improvements.
- Stay ahead of the curve by monitoring search engine algorithm updates and competitor tactics.
- A/B test landing pages and ad copy to continuously improve click-through and conversion rates.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Minimum 2-3 years of hands-on experience in both SEO and SEM/PPC management.
- Deep understanding of technical SEO, site architecture, and indexation strategies.
- Proficiency in Google Ads, Google Analytics, Search Console, and leading SEO toolsets (e.g., Ahrefs, SEMrush, or Moz).
- Strong analytical mindset with the ability to interpret complex data sets into actionable marketing strategies.
- Excellent communication skills and a proactive, collaborative approach to problem-solving.
- Strong interest in the EdTech or training industry is highly preferred.