Deskripsi Pekerjaan
Join Nestle's dynamic Marketing & Communications team as an SEO Specialist! You'll drive organic growth by optimizing our digital presence across search engines. This role involves developing data-driven strategies, conducting technical audits, and collaborating with content teams to enhance visibility. As a key contributor to our digital ecosystem, you'll analyze market trends and implement cutting-edge SEO techniques to elevate brand authority and user engagement. Ideal for innovative professionals passionate about transforming digital landscapes.
Tanggung Jawab
- Develop and execute comprehensive SEO strategies aligned with business objectives
- Conduct technical SEO audits and implement site optimizations
- Perform keyword research and competitor analysis
- Collaborate with content teams to optimize digital assets
- Monitor algorithm updates and adapt strategies accordingly
- Track KPIs using SEO tools (Google Analytics, SEMrush)
- Generate regular performance reports and actionable insights
Kualifikasi
- Bachelor's degree in Marketing, Communications, or related field
- 3+ years of hands-on SEO experience
- Proficiency in SEO tools (Ahrefs, Moz, Screaming Frog)
- Strong analytical and problem-solving skills
- Experience with CMS platforms (WordPress preferred)
- Understanding of HTML/CSS basics
- Proven track record of improving organic rankings
- Excellent communication and collaboration abilities