Deskripsi Pekerjaan
Are you a data-driven search engine optimization expert looking to make a significant impact? Our company is seeking a highly skilled SEO Specialist to join our growing marketing team in Makati City. In this role, you will be the driving force behind our organic search visibility, responsible for crafting and executing strategies that elevate our brand's presence in competitive search landscapes.
You will work closely with content, development, and marketing teams to identify growth opportunities, optimize site performance, and implement technical and off-page strategies that drive sustainable traffic growth. We are looking for an analytical thinker who stays ahead of Google’s algorithm updates and has a proven track record of converting search intent into business outcomes.
Tanggung Jawab
- Develop and execute comprehensive SEO strategies to increase organic search rankings and visibility.
- Conduct in-depth keyword research and competitive analysis to identify high-potential growth opportunities.
- Perform regular technical SEO audits and work with developers to resolve indexing, crawlability, and site speed issues.
- Optimize on-page elements including meta tags, headers, URL structures, and internal linking architectures.
- Execute off-page SEO strategies, including high-quality link building and digital PR outreach.
- Monitor and analyze performance metrics using Google Analytics, Search Console, and third-party SEO tools (e.g., Ahrefs, SEMrush).
- Stay updated with the latest industry trends, algorithm changes, and search engine marketing best practices.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, IT, or a related field.
- Minimum of 2-3 years of professional experience in Search Engine Optimization.
- Proven expertise in technical SEO, content optimization, and link-building strategies.
- Proficiency in industry-standard SEO tools such as Ahrefs, SEMrush, Moz, or Screaming Frog.
- Strong analytical skills with the ability to interpret data and provide actionable recommendations.
- Knowledge of HTML, CSS, and basic website architecture as it relates to SEO.
- Excellent communication skills and the ability to work collaboratively in a fast-paced environment.