Deskripsi Pekerjaan
Join Lewis Personnel Management as a CRM Associate in the exciting sweepstakes and iGaming industry! We're seeking a data-driven professional to leverage Customer.io expertise to optimize customer relationships and drive engagement. This role is perfect for someone passionate about creating personalized experiences in the dynamic social casino space. You'll work with cutting-edge CRM tools to analyze customer behavior, design targeted campaigns, and enhance player retention strategies. Enjoy competitive compensation while making a tangible impact in one of the fastest-growing digital entertainment sectors.
Our ideal candidate thrives in fast-paced environments and understands the nuances of player engagement in online gaming platforms. You'll collaborate with cross-functional teams to ensure seamless customer journeys, from acquisition to loyalty. With our supportive culture and focus on professional growth, this is an exceptional opportunity to advance your career in digital marketing and CRM specialization.
Tanggung Jawab
- Manage and execute CRM campaigns using Customer.io to enhance player engagement and retention
- Analyze customer data to identify trends and optimize campaign performance
- Develop personalized communication strategies for sweepstakes and gaming promotions
- Collaborate with marketing teams to align CRM initiatives with business objectives
- Monitor and report on KPIs including conversion rates and customer lifetime value
- Implement segmentation strategies for targeted player acquisition and retention
- Maintain and enhance customer database integrity across all touchpoints
Kualifikasi
- Proven experience with Customer.io and CRM platforms in iGaming or sweepstakes industry
- Strong analytical skills with ability to interpret customer behavior data
- Background in digital marketing automation and campaign management
- Excellent written communication skills for crafting compelling player messaging
- Knowledge of social casino mechanics and player engagement psychology
- Proficiency in data analysis tools and CRM reporting systems
- Ability to work effectively in cross-functional teams under tight deadlines