Deskripsi Pekerjaan
Join our dynamic team as a Social Media Advertising Specialist and drive impactful digital campaigns for ANZ Migration, a leading Australian migration and education consultancy. This role offers a unique opportunity to shape our Indonesian market presence through innovative social media strategies. You'll collaborate with cross-functional teams to create compelling ad content, optimize campaign performance, and achieve measurable growth objectives. If you're passionate about leveraging digital platforms to connect audiences and expand market reach, this position will allow you to make a significant impact in a rapidly growing sector.
Tanggung Jawab
- Develop and execute data-driven social media advertising campaigns across Facebook, Instagram, LinkedIn, and TikTok
- Conduct A/B testing of ad creatives, copy, and audience targeting to maximize ROI
- Monitor campaign performance metrics and generate actionable insights for optimization
- Manage advertising budgets efficiently while achieving KPIs for lead generation and conversions
- Collaborate with design teams to produce high-impact visual assets for campaigns
- Analyze market trends and competitor strategies to identify growth opportunities
- Regular reporting on campaign effectiveness and recommendations for continuous improvement
Kualifikasi
- Bachelor's degree in Marketing, Communications, or related field (or equivalent experience)
- Minimum 2 years of hands-on experience in social media advertising with proven results
- Advanced proficiency in Facebook Ads Manager, Google Ads, and analytics tools
- Strong understanding of Indonesian social media landscape and consumer behavior
- Exceptional analytical skills with ability to translate data into actionable strategies
- Fluency in English and Bahasa Indonesia (written and verbal)
- Creative mindset with ability to develop compelling ad copy and visual concepts