Deskripsi Pekerjaan
Are you a creative storyteller with a pulse on the latest digital trends? Power Root, a leader in the beverage industry, is seeking a dynamic Social Media and Content Executive to join our growing marketing team in Kuala Lumpur. In this role, you will be the voice of our brand across multiple platforms, crafting engaging content that resonates with our audience and drives brand loyalty.
The ideal candidate is a digital native who understands how to turn brand messaging into thumb-stopping social media content. You will be responsible for end-to-end content management, from ideation and copywriting to video production and community engagement. If you are passionate about building online communities and want to make a tangible impact on a fast-paced FMCG brand, we want to hear from you.
Tanggung Jawab
- Develop, implement, and manage high-quality content strategies across Facebook, Instagram, TikTok, and LinkedIn.
- Create engaging written, graphic, and short-form video content tailored to different social media platforms.
- Manage the content calendar, ensuring timely publication and consistent brand messaging.
- Monitor social media channels and engage with the community to foster positive brand sentiment.
- Analyze performance metrics and social trends to optimize future content and increase engagement rates.
- Collaborate with internal creative and marketing teams to support product launches and promotional campaigns.
- Stay up-to-date with emerging digital marketing trends and platform-specific algorithm changes.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Mass Media, or a related field.
- Minimum 1-2 years of experience in social media management, content creation, or digital marketing.
- Proficiency in design and video editing tools (e.g., Canva, Adobe Creative Cloud, CapCut).
- Strong copywriting skills with the ability to adapt tone of voice to fit brand guidelines.
- A deep understanding of social media platform mechanics, trends, and audience behavior.
- Highly organized with the ability to manage multiple projects under tight deadlines.
- Excellent command of English and Bahasa Malaysia; proficiency in Mandarin is a strong plus.