Deskripsi Pekerjaan
At 926 Asia Travel and Tours, we believe in the power of storytelling and social media to inspire travel. We are seeking a talented Social Media Associate to become the voice of our brand across digital channels. Your primary focus will be on crafting authentic, engaging, and visually appealing content that resonates with our audience and promotes our travel packages and tours.
You will manage our social media calendars, schedule posts, and engage with followers to build a loyal community. Additionally, you will collaborate with the design team to create eye-catching graphics and videos, monitor social media trends, and report on key performance indicators to continuously improve our strategy.
The ideal candidate is a creative thinker with a deep understanding of social media platforms including Facebook, Instagram, TikTok, and LinkedIn. You should be proficient in content creation tools, have basic graphic design skills, and be able to write compelling copy that drives action. Prior experience in social media management, particularly in the travel industry, is a plus but not required. We value passion, initiative, and a willingness to learn.
Join us in making 926 Asia Travel and Tours a leading name in Asian travel by connecting with travelers and sharing the wonders of our destinations. Apply today and take your social media career to exciting new heights!
Tanggung Jawab
- Develop and execute social media content plans across platforms (Facebook, Instagram, TikTok, LinkedIn) to increase brand awareness and engagement.
- Create high-quality written, visual, and video content tailored to each platform's best practices and audience preferences.
- Monitor social media channels, respond to comments and messages, and foster a sense of community among followers.
- Analyze social media performance metrics using tools like Meta Business Suite, TikTok Analytics, and Google Analytics to generate reports and insights.
- Research and stay up-to-date with social media trends, algorithm changes, and emerging platforms to keep the brand relevant.
- Coordinate with the marketing team to align social media campaigns with overall marketing initiatives and promotional activities.
- Manage the social media content calendar, ensuring timely posting and consistent brand voice across all channels.
- Assist in managing paid social media advertising campaigns, including ad creation, targeting, and budget monitoring.
Kualifikasi
- Bachelor's degree in Marketing, Communications, Multimedia Arts, or a related field.
- At least 1-2 years of experience in social media management or content creation, preferably in the travel or hospitality industry.
- Strong understanding of social media platforms, their algorithms, and best practices for organic and paid content.
- Proficiency in content creation tools such as Canva, Adobe Photoshop, or video editing software (e.g., CapCut, Premiere Pro).
- Excellent written and verbal communication skills in English, with the ability to craft engaging copy.
- Analytical mindset with experience in using social media analytics and reporting tools to drive data-driven decisions.
- Creative and proactive, with a keen eye for aesthetics and attention to detail.
- Ability to work independently and collaboratively in a fast-paced environment, managing multiple tasks and deadlines.