Deskripsi Pekerjaan
Join Top Traffic Marketing as a dynamic Social Media & Branding Specialist and become the architect of brand narratives that captivate audiences across digital and physical touchpoints. This role offers the unique opportunity to spearhead viral TikTok campaigns that redefine brand engagement, cultivate strategic partnerships with top-tier Key Opinion Leaders (KOLs), and orchestrate immersive online/offline experiences that bring brands to life. You'll leverage your Mandarin fluency to penetrate Chinese-speaking markets while crafting data-driven strategies that amplify brand visibility and customer loyalty. If you thrive in creative environments where innovative storytelling meets measurable results, this position will empower you to shape brand identities that resonate globally.
Tanggung Jawab
- Develop and execute viral TikTok growth strategies to drive brand awareness and engagement
- Manage end-to-end KOL partnerships including negotiation, campaign coordination, and performance tracking
- Conceptualize and implement immersive online/offline brand activation events
- Create compelling social media content calendars aligned with brand voice and market trends
- Analyze campaign performance metrics to optimize ROI and refine marketing approaches
- Collaborate with cross-functional teams to ensure consistent brand messaging
- Monitor social media trends and competitor activities to identify growth opportunities
Kualifikasi
- Bachelor's degree in Marketing, Communications, or related field
- Proven experience in social media management with demonstrated TikTok success
- Fluency in Mandarin (written and spoken) for market-specific campaigns
- Track record in managing KOL/influencer partnerships across APAC regions
- Strong creative content development skills for digital and offline channels
- Proficiency in social analytics tools (e.g., Sprout Social, Hootsuite)
- Experience in event planning and execution for brand activations