Deskripsi Pekerjaan
Are you passionate about storytelling and building digital brands in the luxury space? PT Pillai Ward Development Group, a premier property developer in Bali, is seeking a creative and results-driven Social Media & Content Coordinator to join our growing team. In this role, you will be the driving voice behind our brand, crafting captivating narratives that showcase our premium property portfolio and the exclusive Bali lifestyle to a global audience of discerning investors and lifestyle seekers.
You will be responsible for developing and executing a dynamic social media content strategy across Instagram, Facebook, TikTok, LinkedIn, and YouTube. From producing stunning visual assets and writing compelling copy to engaging our community and analyzing performance metrics, your work will directly elevate brand awareness and generate qualified leads for our developments.
The ideal candidate is a creative self-starter with a strong portfolio in content creation, a deep understanding of social media algorithms and trends, and a genuine passion for luxury real estate and lifestyle branding. If you have a keen eye for aesthetics and thrive in a dynamic, fast-paced environment, we want to hear from you.
Tanggung Jawab
- Develop and execute a comprehensive social media content calendar that aligns with the brand's strategic goals and marketing campaigns.
- Create visually compelling content including photos, videos, reels, stories, and graphics that highlight the unique features of our luxury properties and the Bali lifestyle.
- Manage and grow our presence across key platforms (Instagram, Facebook, TikTok, LinkedIn, YouTube) through consistent posting and community engagement.
- Monitor social media trends, platform updates, and competitor activities to ensure our brand remains innovative and culturally relevant.
- Collaborate with the sales and marketing teams to produce content for property launches, virtual tours, events, and promotional campaigns.
- Track, analyze, and report on social media performance metrics (reach, engagement, conversions) to refine strategies and maximize ROI.
- Coordinate with external creatives, influencers, and media partners to amplify brand reach and authenticity.
- Maintain brand consistency and a luxury-level standard of quality across all digital touchpoints and content assets.
Kualifikasi
- Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
- Minimum 2-3 years of proven experience in social media management, content creation, or digital marketing, ideally within luxury real estate, hospitality, or lifestyle brands.
- A strong portfolio demonstrating exceptional skills in photography, videography, graphic design (Adobe Creative Suite, Canva), and copywriting.
- Deep understanding of social media platforms, algorithms, and paid advertising best practices.
- Excellent verbal and written communication skills in both English and Bahasa Indonesia.
- Strong organizational skills with the ability to manage multiple projects, meet deadlines, and work in a fast-paced environment.
- Data-driven mindset with experience using analytics tools (Meta Business Suite, Google Analytics, etc.) to inform content decisions.
- Passion for luxury real estate, Bali lifestyle, design, and storytelling.