Deskripsi Pekerjaan
Are you a creative storyteller with a passion for social media? Carousell, one of Asia's leading online marketplace platforms, is looking for a talented and passionate Social Media Content Creator to join our dynamic marketing team in Singapore. As a Content Creator, you will be responsible for developing and executing compelling content across our social media channels to engage our community and drive brand awareness. You will work closely with the marketing team to conceptualize and produce high-quality visual and written content that resonates with our diverse audience of buyers and sellers.
At Carousell, we foster a collaborative and innovative environment where your creative ideas can thrive. You will have the opportunity to shape our brand's voice and connect with millions of users across Southeast Asia. From creating eye-catching graphics and videos for Instagram, TikTok, Facebook, and YouTube, to writing engaging captions and managing content calendars, your work will directly impact our growth and community engagement. You will also be responsible for analyzing social media metrics to optimize content performance and staying ahead of digital trends.
We are looking for someone who is passionate about social media, stays ahead of trends, and has a strong portfolio of creative work. Excellent communication skills, both written and visual, are essential. If you are ready to make an impact and take your content creation skills to the next level, apply now to join the Carousell family and help us inspire the world to start selling.
Tanggung Jawab
- Develop and produce engaging content (photos, videos, graphics) for Carousell's social media channels such as Instagram, TikTok, Facebook, and Twitter.
- Plan and manage the social media content calendar to ensure consistent and timely posting.
- Collaborate with the marketing team to conceptualize and execute campaigns that align with brand goals and audience interests.
- Monitor social media trends and leverage insights to create relevant and timely content that drives engagement.
- Engage with our online community by responding to comments, messages, and fostering a positive brand experience.
- Analyze performance metrics using tools like Google Analytics and native platform insights to optimize content strategy and report on key KPIs.
- Work with influencers and brand partners to create co-branded content that expands reach and authenticity.
- Maintain brand voice and visual identity consistently across all content pieces.
Kualifikasi
- 2+ years of experience in social media content creation, digital marketing, or a related role.
- Proven portfolio demonstrating creativity and success in producing engaging social media content across various platforms.
- Proficiency in photography, videography, and editing software such as Adobe Creative Suite, Final Cut Pro, or similar.
- Excellent written and verbal communication skills with a strong attention to detail.
- Deep understanding of social media platforms algorithms, trends, and best practices.
- Ability to work both independently and collaboratively in a fast-paced environment.
- Bachelor's degree in Marketing, Communications, Journalism, or a related field (or equivalent practical experience).
- Experience with social media management tools (e.g., Hootsuite, Buffer) and analytics platforms is a plus.