Deskripsi Pekerjaan
Are you a digital native with a passion for storytelling and a knack for creating viral content? PropNex, Singapore's largest real estate agency, is seeking an imaginative and dynamic Social Media Content Creator to join our vibrant marketing team. If you live and breathe TikTok and Instagram Reels, and possess the creativity to transform complex ideas into compelling, scroll-stopping videos, we want to hear from you!
As our Social Media Content Creator, you will be at the forefront of shaping PropNex's digital presence. Your mission will be to conceptualize, produce, and optimize engaging short-form video content that not only educates and entertains but also drives brand awareness and connects with diverse audiences across Singapore. This is an incredible opportunity to make a tangible impact, showcase your creative vision, and elevate our brand through innovative social media strategies. We're looking for someone who thrives in a fast-paced environment, is always on top of the latest trends, and is ready to make PropNex a leading voice on emerging platforms.
Join us and help craft the next generation of real estate marketing content!
Tanggung Jawab
- Develop, plan, and execute innovative social media content strategies focused on TikTok and Instagram Reels to enhance brand visibility and engagement.
- Conceptualize, script, film, and edit high-quality short-form video content that aligns with PropNex's brand voice and marketing objectives.
- Stay abreast of the latest social media trends, platform updates, and content formats to ensure our strategies remain fresh and cutting-edge.
- Collaborate closely with the marketing team, real estate agents, and other departments to gather content ideas and ensure brand consistency.
- Manage the content production pipeline, including scheduling, posting, and optimizing content for maximum reach and impact.
- Monitor and analyze social media performance metrics, providing insights and recommendations for continuous improvement.
- Engage with our online community, responding to comments and messages to foster a strong brand-audience connection.
- Research and incorporate relevant keywords and hashtags to maximize discoverability and SEO effectiveness for all social media posts.
Kualifikasi
- Proven experience (2+ years) in social media content creation, specifically with a strong portfolio of TikTok and Instagram Reels.
- Expert proficiency in video editing software (e.g., Adobe Premiere Pro, CapCut, DaVinci Resolve) and mobile editing applications.
- Exceptional storytelling ability with a keen eye for visual aesthetics and engaging narratives.
- Demonstrated understanding of social media algorithms, analytics, and best practices for audience engagement.
- Strong copywriting skills with the ability to craft compelling captions and calls to action.
- Highly creative, self-motivated, and able to work both independently and collaboratively in a dynamic environment.
- Ability to adapt quickly to changing trends and produce high-quality content under tight deadlines.
- A diploma or degree in Marketing, Communications, Digital Media, or a related field is preferred.