Deskripsi Pekerjaan
Le Louvre Patisserie is a premier destination for exquisite French pastries and desserts, renowned for its elegance and quality. We are seeking a talented and creative Social Media & Content Creator to join our dynamic marketing team. If your content has the power to captivate, inspire, and drive sales, we want to meet you.
In this role, you will be the visual storyteller for our brand, translating our culinary excellence into compelling digital experiences. You will manage our online presence across various platforms, ensuring that every post reflects the sophistication and taste of Le Louvre. You will work closely with our marketing team to develop campaigns that resonate with our audience, turning our desserts into must-have experiences.
Our ideal candidate is not just a creator but a brand ambassador who understands the nuances of the F&B industry. You should have a keen eye for aesthetics, a passion for visual storytelling, and the ability to craft content that stands out in a crowded digital landscape. Join us in spreading the joy of fine patisserie to food lovers across Jakarta Raya.
Tanggung Jawab
- Manage and curate all social media channels, including Instagram, TikTok, Facebook, and YouTube, ensuring consistent brand voice and visual identity.
- Create high-quality, visually stunning content, including professional photography, videography, and graphics for digital campaigns and in-store displays.
- Develop engaging content calendars aligned with seasonal trends, product launches, and brand holidays.
- Produce short-form video content (Reels, TikToks) that drives engagement and showcases our pastry craftsmanship.
- Monitor social media trends and competitor activities to identify opportunities for creative growth and viral content.
- Engage with the online community by responding to comments and messages to build brand loyalty and customer relationships.
- Collaborate with the marketing team to execute digital marketing strategies that increase brand awareness and drive foot traffic to our stores.
Kualifikasi
- Minimum of 1-2 years of proven experience in content creation, social media management, or digital marketing.
- Strong portfolio showcasing previous work in the F&B, lifestyle, or luxury brand sectors.
- Proficiency in video editing tools (e.g., CapCut, Adobe Premiere, Final Cut) and design software (e.g., Adobe Photoshop, Canva).
- Excellent writing and copywriting skills in both English and Bahasa Indonesia.
- A creative mindset with a keen eye for detail, color theory, and composition.
- Strong understanding of social media algorithms and how to leverage them for organic reach.
- Ability to work in a fast-paced environment and manage multiple projects simultaneously.