Deskripsi Pekerjaan
Are you a travel enthusiast with a passion for storytelling? PT. Mitra Langkah Buana (Travel Buddies) is looking for a creative, trend-savvy Social Media Content Creator to join our team in Jakarta. In this role, you will be the creative heartbeat of our brand, responsible for crafting high-quality, engaging content that inspires wanderlust and connects with our growing community.
As our Content Creator, you will go beyond just posting images. You will strategize, film, edit, and optimize content for Instagram Reels, TikTok, and YouTube Shorts. You will stay ahead of the curve by researching the latest travel trends, identifying viral opportunities, and executing innovative campaigns that boost our social media engagement and solidify Travel Buddies as a leader in the travel space. If you love building communities and have an eye for aesthetic visuals, we want to meet you!
Tanggung Jawab
- Plan, produce, and edit compelling video content for TikTok, Instagram Reels, and YouTube Shorts.
- Stay up-to-date with travel industry trends and social media algorithm updates to maximize organic reach.
- Manage end-to-end content production, from conceptualization and scriptwriting to filming and post-production.
- Collaborate with the marketing team to design social media calendars that align with company campaigns and seasonal travel peaks.
- Engage with our online community by responding to comments and fostering meaningful interactions.
- Analyze performance metrics (insights) to refine strategies and improve content effectiveness over time.
- Support on-site content capture during travel activations or brand events.
Kualifikasi
- Proven experience as a Content Creator, Social Media Specialist, or similar role (Portfolio of previous work is mandatory).
- Deep understanding of social media platforms, specifically TikTok, Instagram, and YouTube.
- Proficiency in mobile video editing tools (e.g., CapCut, VN, Adobe Premiere Rush, or similar).
- Excellent creative writing and storytelling skills with a strong command of the Indonesian language (English proficiency is a plus).
- Strong knowledge of current digital trends, viral sounds, and content aesthetics.
- Ability to work independently, manage tight deadlines, and adapt to a fast-paced environment.
- Passion for the travel industry and understanding of what makes travel content viral.