Deskripsi Pekerjaan
Are you a creative storyteller with a passion for fashion? Fashdex Sdn Bhd, a leading force in the fashion industry, is looking for a dynamic and innovative Social Media Content Creator to join our vibrant marketing team in Bangsar, Kuala Lumpur. This is a fantastic opportunity to shape the digital identity of renowned fashion brands and work in a fast-paced, trend-driven environment.
In this role, you will be the visual voice of our portfolio of fashion brands. You will conceptualize, create, and curate high-impact photo and video content tailored for cutting-edge social platforms including Instagram, TikTok, Facebook, and Xiaohongshu (RED). We are looking for someone who doesn't just follow trends but sets them, turning our brand narrative into visually compelling stories that captivate audiences and drive engagement. You will own the content creation calendar and ensure every post aligns with our brand strategy and marketing goals.
You will work closely with our marketing and design teams to ensure brand consistency while pushing creative boundaries. From behind-the-scenes fashion shoots to viral TikTok transitions and polished Instagram Reels, your content will define how our audience experiences the brand. You will be responsible for the entire content lifecycle from ideation and scripting to shooting, editing, and posting. Proficiency with camera equipment, lighting, and editing software (Adobe Premiere Pro, CapCut, After Effects, or similar) is essential.
We are looking for a self-starter who is camera-savvy, deeply familiar with platform-specific best practices (algorithms, hashtags, posting times), and has a keen eye for aesthetics. Experience with Xiaohongshu is a significant advantage, as it is a key channel for our target demographic. If you live and breathe social media and have a portfolio that showcases your ability to create scroll-stopping content, we want to hear from you!
Why Join Fashdex? We offer a collaborative work culture, opportunities for professional growth, and the chance to work with some of the biggest names in fashion. You will be part of a team that values creativity, innovation, and results.
Tanggung Jawab
- Plan, shoot, and edit high-quality photo and video content for Instagram (Reels, Stories, Feed), TikTok, Facebook, and Xiaohongshu.
- Develop creative concepts and storyboards that align with brand identity and current social media trends.
- Manage the content calendar, ensuring a consistent and timely posting schedule across all platforms.
- Analyze content performance metrics (reach, engagement, conversion) and optimize future content based on data-driven insights.
- Collaborate with the marketing team to support campaign launches, influencer collaborations, and product drops.
- Stay up-to-date with platform algorithm changes, emerging trends, and competitor activity to keep our content ahead of the curve.
- Manage and organize digital assets, ensuring all content is archived properly for future use.
- Engage with the online community by responding to comments and DMs, fostering a loyal and active follower base.
Kualifikasi
- Diploma or Degree in Marketing, Communications, Film, Media Studies, or a related field.
- Minimum 1-2 years of experience in content creation for social media, preferably within the fashion, lifestyle, or beauty industry.
- Proven portfolio demonstrating exceptional video editing and photography skills.
- Proficiency in Adobe Creative Suite (Premiere Pro, Photoshop, Lightroom) and mobile editing apps (CapCut, VN).
- Strong understanding of social media platforms, especially Instagram, TikTok, and Xiaohongshu (content strategy, algorithm, trends).
- Excellent written and verbal communication skills in English. Proficiency in Mandarin or Bahasa Malaysia is a plus for Xiaohongshu content.
- Ability to work independently, manage multiple projects simultaneously, and meet tight deadlines.
- Deep passion for fashion, pop culture, and social media trends.