Deskripsi Pekerjaan
Are you a passionate and innovative digital marketing professional with a knack for crafting compelling stories and driving engagement? Alpen Food Industry, a leading name in the food sector, is seeking a dynamic Social Media & Content Strategy Specialist to elevate our brand's presence across digital channels.
In today's fast-paced market, a robust and impactful digital footprint is crucial. As our Social Media & Content Strategy Specialist, you will be at the forefront of shaping how our beloved brands connect with consumers online. This pivotal role involves close collaboration with external digital marketing agencies, where you will be instrumental in translating brand objectives into actionable social media strategies. You'll manage the entire lifecycle from brief development and creative execution to meticulous performance reporting, ensuring every initiative aligns perfectly with our overarching business goals.
We are looking for someone who thrives on creativity, possesses strong analytical skills, and has a proven track record of managing successful digital campaigns. You will monitor industry trends, identify new opportunities, and leverage data-driven insights to optimize our content strategy and maximize ROI. If you're ready to make a significant impact on a growing portfolio of food products and contribute to a team that values innovation and excellence, Alpen Food Industry offers an exciting environment for your career to flourish. Join us in cultivating a vibrant online community and driving brand loyalty through exceptional social media and content experiences.
Tanggung Jawab
- Develop, implement, and manage comprehensive social media strategies across key platforms (e.g., Instagram, TikTok, Facebook, X, YouTube) to increase brand awareness, engagement, and conversion rates for Alpen Food Industry brands.
- Serve as the primary liaison with external digital marketing agencies, overseeing the development of creative briefs, campaign execution, and ensuring deliverables meet strategic objectives and brand guidelines.
- Manage the end-to-end content calendar, including planning, creation, curation, and scheduling of engaging, high-quality, and SEO-optimized content across all digital touchpoints.
- Monitor social media channels for trends, consumer insights, and competitive activity, providing actionable recommendations to adapt and evolve our digital strategy.
- Conduct in-depth performance analysis using relevant analytics tools, generate regular reports on campaign effectiveness, key metrics (reach, engagement, ROI), and identify areas for continuous improvement.
- Ensure brand consistency in voice, tone, and visual identity across all digital communications.
- Facilitate community engagement and social listening efforts, responding to comments and messages to foster positive brand relationships and manage online reputation.
- Collaborate closely with internal marketing, product development, and sales teams to ensure social media initiatives are integrated with broader marketing campaigns and business objectives.
Kualifikasi
- Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
- Minimum of 3-5 years of progressive experience in social media management, content strategy, or digital marketing, preferably within the FMCG or food industry.
- Demonstrable experience in managing and collaborating effectively with digital marketing agencies.
- Proven ability to develop and execute successful social media campaigns with measurable results.
- Strong understanding of social media platforms, their algorithms, best practices, and emerging trends.
- Proficiency in social media analytics tools (e.g., Meta Business Suite, Google Analytics, Sprinklr, Hootsuite) and reporting.
- Excellent written and verbal communication skills in both Bahasa Indonesia and English, with a keen eye for detail and compelling storytelling.
- Ability to manage multiple projects concurrently, prioritize tasks, and meet deadlines in a dynamic environment.
- Creative mindset with strong analytical, problem-solving, and presentation skills.