Deskripsi Pekerjaan
Are you a creative storyteller with a pulse on the latest digital trends? We are looking for a dynamic Social Media Executive to join the team behind Malaysia’s leading platform for spontaneous hotel deals. If you are passionate about travel, hospitality, and crafting engaging content that turns followers into fans, we want to meet you.
In this role, you will play a pivotal part in shaping our brand voice across various social channels. You will be responsible for conceptualizing, executing, and analyzing social media campaigns that drive brand awareness and customer conversion. We are looking for someone who isn't just posting content, but building a community and delivering the best deals to our users in real-time.
Join a fast-paced team where your creative ideas are valued, and your efforts directly contribute to the growth of a market-leading digital platform in the travel industry.
Tanggung Jawab
- Develop, implement, and manage our social media strategy across Facebook, Instagram, TikTok, and Twitter.
- Create engaging, high-quality, and platform-specific content (visual and copy) to promote hotel deals and brand campaigns.
- Manage community engagement by responding to queries and interacting with followers to build brand loyalty.
- Analyze social media metrics and generate monthly performance reports to optimize future campaigns.
- Collaborate with the design and marketing teams to ensure brand consistency and visual excellence.
- Stay ahead of digital trends, platform algorithm changes, and competitor activity to keep the brand relevant.
- Manage influencer outreach programs to expand our reach and credibility.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Advertising, or a related field.
- Minimum 1-3 years of experience managing social media accounts for a brand or agency.
- Proven expertise in content creation tools (e.g., Canva, CapCut, Adobe Creative Suite).
- Excellent command of English and Bahasa Malaysia (written and verbal).
- Deep understanding of platform-specific social media best practices and advertising tools (Meta Business Suite, TikTok Ads).
- Strong analytical mindset with the ability to interpret data and adjust strategies accordingly.
- A proactive, creative, and energetic personality with a strong eye for detail.