Deskripsi Pekerjaan
Are you an organised creative with a passion for digital storytelling? We are looking for a dynamic Social Media Executive and Strategist to join our team in the vibrant Maxwell area. This role is designed for a professional who can bridge the gap between imaginative content creation and data-driven strategy. If you thrive in a fast-paced environment and have a knack for capturing the latest trends while maintaining a meticulous eye for detail, this is the career move you have been waiting for.
As our Social Media lead, you will be the voice of the brand across multiple platforms. You will not only manage daily postings but also develop long-term growth strategies that engage our audience and convert followers into brand advocates. We value 'organized creativity'—the ability to brainstorm wild, innovative ideas and then execute them with precision and structure. From visual aesthetics to performance analytics, you will own the end-to-end social media lifecycle.
In this role, you will work closely with cross-functional teams to ensure our digital presence aligns with broader marketing goals. You will stay ahead of the curve by identifying emerging platform features and algorithm shifts, ensuring our content remains relevant and high-impact. If you are a self-starter who loves building digital communities and has a proven track record of growing social accounts, we want to meet you.
Tanggung Jawab
- Develop and execute comprehensive social media strategies across platforms including Instagram, TikTok, Facebook, and LinkedIn.
- Plan and maintain a monthly content calendar, ensuring timely delivery of high-quality assets.
- Create engaging multimedia content, including short-form videos, graphics, and compelling copy.
- Monitor community engagement, responding to comments and messages to foster brand loyalty.
- Analyze social media performance metrics and generate weekly reports to optimize future campaigns.
- Collaborate with influencers and external partners to expand brand reach and visibility.
- Stay updated on industry trends, competitor activities, and platform algorithm changes.
- Manage social media advertising budgets and execute basic paid amplification strategies.
Kualifikasi
- Diploma or Bachelor’s degree in Marketing, Mass Communications, or a related field.
- Minimum 1-2 years of experience in social media management or digital marketing.
- Proficiency in creative tools such as Canva, Adobe Creative Suite, or CapCut for video editing.
- Strong understanding of social media analytics tools and how to interpret data.
- Excellent command of written and spoken English with a flair for creative copywriting.
- Exceptional organizational skills with the ability to manage multiple projects simultaneously.
- Demonstrated ability to think strategically while maintaining a hands-on creative approach.
- Portfolio of previous social media work or successful campaigns managed.