Deskripsi Pekerjaan
Are you a social media enthusiast with a passion for connecting with travelers? Trip.com Group is seeking a talented Social Media Manager to join our dynamic marketing team in Makati City. In this exciting role, you'll be responsible for growing our social media presence, building engaged communities of travelers across major platforms, and creating compelling content that resonates with our global audience.
As the Social Media Manager, you'll develop and execute comprehensive social media strategies that align with our brand objectives and business goals. You'll monitor industry trends, analyze competitor activities, and identify opportunities to increase our brand visibility and engagement. Your creativity and strategic thinking will help shape Trip.com's voice across social channels, including Facebook, Instagram, Twitter, LinkedIn, and emerging platforms.
This role requires a deep understanding of social media algorithms, content creation, and community management. You'll collaborate with cross-functional teams to ensure consistent messaging across all digital touchpoints. If you're a data-driven individual who can translate insights into actionable strategies and have a genuine love for travel and storytelling, we'd love to hear from you!
Tanggung Jawab
- Develop, implement, and manage comprehensive social media strategies across all platforms
- Create engaging content (text, images, videos, stories) that aligns with brand guidelines and resonates with travelers
- Monitor, analyze, and report on social media performance metrics to optimize campaigns
- Build and nurture online communities by responding to comments, messages, and mentions
- Collaborate with marketing, design, and product teams to ensure consistent messaging
- Stay up-to-date with social media trends, platform changes, and best practices
- Manage social media advertising campaigns and budget allocation
- Identify and engage with influencers and brand advocates to expand reach
Kualifikasi
- Bachelor's degree in Marketing, Communications, or related field
- 3+ years of experience in social media management, preferably in the travel or hospitality industry
- Proven track record of growing social media communities and engagement
- Strong understanding of social media platforms, algorithms, and advertising tools
- Excellent written and verbal communication skills with a creative flair
- Data-driven mindset with experience in social media analytics and reporting
- Ability to work in a fast-paced environment and manage multiple projects simultaneously
- Knowledge of SEO principles and content marketing strategies